When Nello approached Gensler, they were at a transition point for growth. They needed to know what the Architecture & Design community thought of their company and products in order to make perception corrections and expand their business in that lucrative market segment.

Nello approached Gensler and our team because we had product design and interior design knowledge and access. Our opportunity was to create a long-term foundation and conceptual road map for Nello to make decisions about marketing and communications approaches. Topics of the report include Marketing Insights, Challenges, Opportunities, Brand Platform and Actionable Recommendations.